In the conditions of functioning of construction enterprises, the importance of
relations between the development of a construction and investment project and its
stakeholders (stakeholders), which influence various aspects of project activities in
order to make a profit, is growing. Reducing the effectiveness of interaction between
construction developers and their partners, such as customers, contractors, design
organizations, competitors and public organizations, requires the development of
theoretical and methodological foundations for the implementation of a
stakeholder-oriented strategy for managing construction enterprises. This strategy
includes the organization of financing and implementation of a real estate development
project, ta king into account the constraints and with the aim of obtaining commercial
benefits. In today's world, construction development is a n area that is constantly
being influenced by innovative technologies and strategies. The economic development of
a country is determined by the efficiency of construction enterprises, which are an
important indicator of the status and trends of the internal and external economic
environment. The article explores innovative directions aimed at updating business
processes and organizational structures of enterprises in the field of construction
development. By analyzing and systematizing modern approaches to management and the use
of advanced technologies, the article considers such innovative areas as the
introduction of the Building Information Modeling (BIM) system, the use of intelligent
management systems, the development of digital platforms, and others. Coverage of these
areas will allow to provide an economic assessment and determine the criteria for
qualimetric and factor analysis of indicators of innovative development of enterprises
in the construction industry and their impact on the efficiency of business processes
and competitiveness of enterprises. The economic assessment of innovative development in
the development system is an important tool for enterprises seeking to achieve
sustainable growth and success. Innovations have become a key success factor in the
modern economy, especially in the field of construction and real estate development.
Ukraine, as a country with active construction activity, has a great potential for
innovative changes in this sector. However, for the effective implementation of
innovations in the activities of construction enterprises, a deep economic assessment
and economic and managerial analysis are required. This article serves as a source for
studying and understanding innovative trends in construction development and considers
the possibilities of their implementation to improve the efficiency of management and
economic diagnostics and digital administration of directive indicators for assessing
the innovative development of a construction developer enterprise.